Maracana Media was founded by the Barcelona right-back, and the series have the backing of FIFA, with numerous former Brazilian footballers participating in narrating their World Cup experience.
‘Dani Crazy Dream’
Production company Maracana Media will make a six-episode documentary called ‘Dani Crazy Dream’, with Dani Alves as the central character in his pursuit of a spot in Brazil’s squad for the 2022 World Cup in Qatar. Maracana Media was founded by the Barcelona right-back, and the series have the backing of FIFA, with numerous former Brazilian footballers participating in narrating their World Cup experience. “We see athletes every day on the pitch as players, but we want to show what they are off the pitch,” said executive producer Thiago Slovinski. “We have guests like Cafu or Branco who played; some won and others lost. We wanted to see what these players can contribute, some from the winning point of view and others from the losing point of view.”
Alves is a very creative art director
The intention of Alves’ production company is to tell stories of elite athletes from a more personal point of view, leaving aside the famous individual and discovering their background stories. “Dani likes the camera, but he is also a very creative art director,” added director Ulisses Neto. “Dani chooses all the costumes that are seen and worn in the series. And the result is always impressive. For his part, Alves broke down his vision and explained what kind of documentaries his company would aim to produce. “This production company is a dream,” noted Alves. “It is a tool to give these athletes opportunities and to build great stories of those things they want to tell and that go beyond football. We have the athletes’ contacts, we are creative, and they have the experience to build and tell stories.”
“People from outside see us as idols, but we are people like them. We have the same pains, the same needs. We want to convey that what we do is punctual, and what we are will be there forever. I am very excited about founding this production company because I see the possibility of encouraging other footballers and athletes to be active in their lives, use the platform for different things, and dream of something new. Don’t put limits on your life.”