Italian side AC Milan has signed a new Automotive Partner and Premium Partner with the German car manufacturer.
AC Milan president Paolo Scaroni describes the BMW as a figure of excellence, style, and innovation just like Milan.
“BMW, much like AC Milan, is a synonym for excellence, style, and innovation,” AC Milan president describes.
Scaroni reveals, “So we are truly delighted to embark on this journey and head towards a progressive and sustainable future together for the benefit of all.”
BMW will give AC Milan players new BMW cars of their choice after the Italian club signed a partnership deal. Although the club says they will not disclose financial details, the deal will run until 2023.
“We talked about how well the brands are working together, we talked about innovation, about passion. That supersedes everything, the benefit of all,” Milan chief revenue officer Casper Stylsvig said.
“We are never going to disclose commercial terms for any of our partners for various reasons. But this is also building AC Milan and building the brand,” he added.
Notably, AC Milan has made significant progress in the Serie A standings and now they have extended off the field. According to Stylsvig, Milan has a clear strategy of becoming the most successful club in the world.
“We have a very clear strategy.
“We want to be one of the most successful teams in the world of football by 2025, that is our vision from a commercial perspective,” Stylsvig said.
Meanwhile, Milan has offered Gianluigi Donnarumma an €8m net per season contract in a bid to keep him at San Siro. However, Donnarumma’s agent Mino Raiola asks for €10m per season for his client.
Donnarumma has only ninety days left in his contract and a free transfer looms. Premier League side Chelsea are tracking the stopper and Donnarumma seems reluctant to sign a new contract.