As the 17th edition of the UEFA European Championship approaches, Adidas has unveiled the official match ball for Euro 2024. The tournament, scheduled to take place from June 14 to July 14, 2024, will be held in Germany with 24 teams vying for the prestigious continental football trophy.
The Euro 2024 match ball, named “Fussballliebe” meaning “Football Love” in German, was revealed at a special event in front of Berlin’s Olympic Stadium. The colorful design of the ball reflects the energy of the event and features built-in technology to assist with VAR decisions during matches.
The festivities surrounding the unveiling include appearances by former football icons and current stars, freestyle battles, and opportunities for fans to interact with the ball. The ball, equipped with adidas Connected Ball Technology, will be used in all 51 matches of the tournament.
For those looking to purchase the official Euro 2024 match ball, it is priced at $163 in the United States, £130 in the United Kingdom, and €150 in the EU. The ball is available for purchase at adidas retail stores, selected retailers, and online at adidas.com, with a percentage of sales going towards the Common Goal charitable project.
The design of the Fussballliebe ball features a predominantly white base with striking triangular patterns in black, yellow, red, and green, symbolizing inclusivity and diversity. The ball also showcases illustrations of each tournament stadium alongside host city names, paying homage to the participating nations.
With the integration of Connected Ball Technology for the first time in a European Championship, the Euro 2024 ball will track its movement and assist with VAR decisions during matches. The technology is designed to enhance accuracy and consistency while maintaining optimal shape and air retention for gameplay.
Football fans eagerly anticipating Euro 2024 can now purchase the official match ball to be a part of the excitement leading up to the tournament.