Expressing his congratulations to Dream11, the BCCI President highlighted the growing strength of the partnership between the two entities.
He stated, “It is a direct testament to the trust, value, potential, and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities, and I am confident that this partnership will help us elevate the fan engagement experience.”
Dream11 will replace the education portal Byju’s as the lead sponsor for Team India. Byju’s chose not to renew its sponsorship after the end of the previous financial cycle, prompting the BCCI to invite closed bids for a new sponsor.
Harsh Jain, the co-founder of Dream11, expressed his excitement about taking their partnership with the BCCI and Team India to the next level. He stated, “It is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continuing to support the Indian sports ecosystem.”
While the financial details of the sponsorship deal were not disclosed in the official release, it has been reported that the new deal is expected to be valued lower than the previous one.
The partnership between Dream11 and the BCCI has been a long-standing one, and their renewed collaboration reflects the shared passion for cricket and commitment to enhancing the sports experience for millions of Indian cricket fans.
As Dream11 assumes its role as the lead sponsor, all eyes will be on the Indian cricket team as they embark on their upcoming cricketing assignments, carrying the Dream11 logo on their jerseys.