And it’s official: it’s the Swedish music streaming service Spotify. The club has announced the deal and has already confirmed that the stadium will now be called the Spotify Camp Nou. The cost of the transaction is not officially called, the latest insiders – 300 million euros for four seasons. The agreement comes into force from the following.
What do you need to know about Barça’s new sponsor, with whom the club will now be so strongly associated? The owner of Spotify is worth £3.4bn. He is the main person in the world of music and is even friends with Mark Zuckerber. Daniel Ek is the 38-year-old Spotify boss and Swedish billionaire with an estimated net worth of nearly £3.4bn.
As a teenager, Daniel became interested in creating websites. Already at the age of 18, the Swede hired 25 people in his company, mostly choosing from former classmates. In 2006, Ek, along with partners, founded the streaming service Spotify, the most successful offspring that brings hundreds of millions in net profit.
It is curious that from 2006 to 2018 Spotify was unprofitable and existed on the money of investors. The scheme worked because the company paid the musicians well. In 2017, music magazine Billboard named the Swede the most influential person in the world of music. There’s a logical explanation: Spotify streams form the popularity rankings of artists around the world. If you’re interested, the most popular musician in the world right now is Bad Bunny from Puerto Rico. One of the close friends of the Swede is Facebook founder Mark Zuckerberg: they are almost the same age, the American is only a couple of years younger. Mark is delighted with Ek: he described him as one of the best entrepreneurs in Europe.
Ek invests a lot: over the past six months, his name has often appeared in the news about medicine, biology and real estate. “I get upset when I see how young and ambitious entrepreneurs from Europe are abandoning smart ideas. They sell startups and leave. And in Europe they are not appreciated at all, ”this is how Ek explained the interest in new projects. One of Daniel’s main investments is the financial support of the Swiss company HJN Sverige. She is developing artificial intelligence that will help doctors diagnose cancer at an early stage.
What is Spotify?
Spotify is a service for listening to various content: the library has a couple of million tracks and podcasts from around the world. Spotify is a subscription service that opens up more options. In November, MIDIA Research revealed that Spotify owns 31% of the entire music market, while Apple Music owns just 15%. In July 2020, the service appeared and became one of the market leaders. “Music plays an important role in people’s lives,” Ek explained. – In Sweden, not only did they not fight piracy, but they even encouraged it. Somehow I thought: is it possible to create a service that can rid the music world of piracy and help artists all over the planet? Spotify offers high quality for modest money.