The situation
The Italian brand Zegna and Real Madrid have reached an agreement to dress the members of the first squads of the football and basketball sections during this season “whenever the occasion requires it” . With this agreement, the company will become the Official Luxury Traverwear partner of the merengue club. The premiere date of the new outfit will take place with the first Real Madrid men’s football match away from home in this edition of the Champions League. “When you know where you are going, you can go your own way. This is a mantra that both Zegna and Real Madrid share, a mantra that will also guide both organizations to enter a new and exciting chapter of their respective histories ”, both affirm in a press release. The signing of the agreement will be sealed on September 30 , a date possibly after the premiere of the clothes by the Real Madrid footballers, since two days of the group stage will have already been played.It will be an “exclusive event in which Zegna’s luxury clothing will be unveiled”, adds the text. At the moment the place where the event will be held is unknown. However, they do anticipate that Real Madrid “will change formal clothing for one focused on leisure clothing designed for the modern man .” “Together, these paths will take us to new frontiers and allow us to serve as catalysts for change as we stand together for a brighter future,” they wish.
More than 110 years of history
The union between Real Madrid and Zegna entails an agreement between two century-old brands. While the Madrid club was founded in 1902, the Italian firm did so in 1910. ” With the passage of time, both have conquered their own competitions “, the statement points out before insisting on the importance of “hard work”. Ermenegildo Zegna was the creator of the clothing brand that today bears his surname. The mountains of the Piedmont region, with its capital in Turin, saw the birth of “one of the world’s leading luxury clothing brands for men “. Currently, the company sells clothing in more than 80 countries around the world.