Despite this, estimates suggest that Los Blancos could break all Champions League revenue records this season and potentially earn up to €140 million if they win the competition.
The current situation puts Madrid in an advantageous position to earn a significant portion of the market pool
The Champions League market pool is a topic of great interest among clubs involved, as it provides a significant source of revenue. However, the amount distributed to clubs is known long after the season ends. Even the distribution of the last edition, won by Real Madrid in Paris, has yet to be officially announced. However, it is typically released in May or during the UEFA congress in April. Despite this, estimates suggest that Los Blancos could break all Champions League revenue records this season and potentially earn up to €140 million if they win the competition.
The market pool formula means that a portion of the UEFA Champions League revenue is distributed among all clubs from the same country.
Real Madrid is the only Spanish team to have advanced past the group stage this season, which puts them in an advantageous position to earn a significant portion of the market pool. In previous years, teams like Juventus, who were the only Italian team in the knockout rounds, have made the most money from the market pool, even without winning the title. For instance, in 2015, Juventus earned €89 million compared to Barcelona’s €61 million, who won the competition.
The UEFA distribution formula for the market pool is based on several factors. Half of the amount representing the value of each market is distributed among the clubs according to their performance in the previous national championship. The other half of the amount representing the value of each market is paid in proportion to the number of games played by each club in the UEFA Champions League. Moreover, a club from an association represented by one or more clubs in the group stage is eliminated in any of the qualifying rounds. In that case, 10 per cent of that association’s market share is deducted and allocated to the eliminated club.
The exact amount distributed from the market pool to each club can only be calculated once all contracts are finalized and not before the end of the competition. The final amount for each club depends on several factors, including the actual final amount in the market pool, the composition of the field of clubs participating in the competition, the number of clubs from any given association competing, the final position of each competing club in its previous national championship season, the performance of each club in the Champions League, and the amounts distributed by UEFA.
Los Blancos will earn the total percentage of the market pool allocated to Spain
This season, UEFA is distributing €2.032 billion from the market pool, with €15.6 million for participating in the group stage, €2.8 million for each win, €930,000 for a draw, €9.6 million for reaching the round of 16, €10.6 million for reaching the quarter-finals, €12.5 million for reaching the semi-finals, €15.5 million for reaching the final, and €4.5 million for winning the competition.
Real Madrid has been the only Spanish team to reach the competition’s knockout stage this season, which means they will earn the total percentage of the market pool allocated to Spain. Additionally, they will earn revenue from the corresponding UEFA coefficient, which is determined based on the club’s performance in the competition over the last decade. Each point made in the coefficient gives each club €1.1 million, with a maximum of 32 points. In the previous Champions League, Real Madrid earned €110.1 million, excluding the market pool, while this season’s earnings could potentially exceed €75 million already.
In conclusion, the Champions League market pool is a crucial source of revenue for participating clubs, and the exact distribution can only be calculated after the season ends. Real Madrid has an advantageous position this season to earn a significant portion of the market pool due to their performance in the competition and being the only Spanish team to advance past the group stage. The UEFA distribution formula is based on various factors, including the club’s previous national championship performance,